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Pink Sugar

Sera
Originality

My Journey

As a UX designer with 16 years of experience, My professional journey has equipped me with expertise in designing intuitive platforms and leading large-scale projects across diverse industries.

Responsible for the planning and UX design of online services at Hanwha Life Insurance.

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Philosophy

As an industrial design graduate, my goal is to create outcomes that satisfy business, marketing, and design. My strength lies in my ability to understand users' needs and translate ideas into tangible wireframes.

Project

I have dedicated my career to crafting user-centric digital experiences for globally recognized companies such as LG Electronics, Kia Motors, and Hankook Tire. I have also participated in the development of global platforms, mobile web projects, app development, and AI chatbot initiatives.

Career

I gained fascinating experience by being among the first to master emerging IT technologies—from responsive web design and biometric authentication to deep learning and AI—and applying them to services.

Project

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Hanwha Life Insurance

AI Assistant

This AI Assistant section is currently in preparation.

please look forward to the launch!

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Hanwha Life Insurance

Digital Certificate

In South Korea, the electronic certificate service allows individuals to access various public and administrative documents in digital form.

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Hanwha Life Insurance

SocraTax Mobile App

The first tailored tax-saving platform for freelancers. By integrating MyData, users can view real-time income making it easy to determine their earnings and estimated taxes.

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Heungkuk Financial Group

Mobile App Renewal

To strengthen the brand identity of Heungkuk Financial Group, I developed a standard UI guide to design consistent brand values and user experiences, which was applied to the mobile platform of Heungkuk.

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LG Electronics global website

AI Chatbot Service

At LG Electronics, I developed the AI chatbot service—a dedicated site for customers who have purchased products that allows them to arrange installation or dismantling services through the chatbot.

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Hankook Tire Global Platform Implementation

Evolution of Tires

I worked on detailed planning for the Tires & Services categories, including Tire Guide, Care Guide, and Safety & Driving Tips.

Address

Seoul, Korea

Phone

+821082176704

Email

toserachoi@gmail.com

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